NLB Services Invests in Humanize: A GenAI Low Code Platform

BENGALURU: Digital talent solutions provider NLB Services has made an investment in Humanize, a GenAI low code platform founded by Jagdish Mitra, the former chief strategy officer of Tech Mahindra. With over three decades of industry experience, Mitra has held key leadership positions at Tech Mahindra overseeing corporate planning, business development, large deals, and alliances. He also served as the CEO of CanvasM, a joint venture between Tech Mahindra and Motorola focused on mobility.

The undisclosed investment by NLB Services will be used to scale R&D, develop the AI platform, create centres of excellence (CoEs), and expand the workforce at Humanize. Mitra believes that the future of technology services will be driven by an AI-led core that delivers business-centric use cases. He stated, “Our AI IP will drive agility, acceleration and leverage human acumen behind each solution. Within the first five years of operations, we are looking at onboarding 80-100 customers and building an 800-1,000 people team. Our revenue mix will significantly shift towards a non-linear model from the third year onwards, leveraging our AI platform.”

Humanize’s GenAI platform aims to streamline the process of capturing requirements using prefilled templates, making coding easier with synthetic data and automated testing, thereby reducing deployment cycle time by 15% to 25%. Sachin Alug, CEO of NLB Services, commented, “Humanize is equipped to redefine this course, and we believe that its platform on an AI-integrated SaaS stack will be a game-changer for digitizing enterprises.”

The platform developed by Humanize integrates CRM, BPM, data, and ERP with AI, aiming to disrupt traditional IT services through a combination of AI and SaaS playbook. The company’s “services as a software” approach promises a 20% reduction in implementation time leveraging better documentation, testing, and customization.

Initially, US-based Humanize will focus on markets in India, the Middle East, and the US. As part of its long-term strategy, the company plans to explore other markets such as Southeast Asia, Germany, the Nordics, the United Kingdom, Australia, and Japan.